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Abandoned Cart Follow Up
Recent figures from Marketing Sherpa's "Ecommerce Benchmark Guide" showed that the average rate of abandoned online shopping carts is 60%, which is yet another increase on the previous year. The actual breakdown shows that 12% of these abandoned carts happen prior to reaching the checkout stage and the remaining 48% of shopping carts are abandoned at the actual time of checking out.
Consider this... according to the ratio of "visitor to customer", only ONE in TEN people visiting your store will actually add any products to their cart. Out of that one in ten, 60% of those visitors who added products to their cart will leave your store without ever checking out. This means that for every 1000 people visiting your store, only 100 will add products to their cart, and only 40 of those will complete the transaction.
To put it another way, if you receive four orders a day... you are already losing out on another SIX genuine orders. If you receive 20 orders a day, you're already losing out on another 30 genuine orders... simply because the customer has left the store before completing the transaction.
What the Abandoned Cart Follow Up module does is to capture a live snapshot of every customer's cart contents. If these are registered customers with your store, then a unique ID will already be linked to that customer and this unique ID will be stored along with their cart contents. If the customer leaves the store without checking out, the software will continue to monitor their cart contents until such times as they are finally checked out. If, after a specific number of days, the customer still hasn't checked out then the software will automatically generate an email from the store reminding them that they have left products in their shopping cart. To further encourage your customers to complete their transactions, you also have the ability to include a discount code which they can use when they come back to complete the purchase.
Emails are sent out in HTML and plain text format to ensure that everyone will be able to read them and, once the customer has checked out, their cart snapshot will be automatically removed to prevent them from being contacted about the same products, and to keep the database free of unnecessary information.
Store owners have complete control over...
Whether or not to use the Abandoned Cart Follow Up module
How many days to leave before contacting the customer
Whether or not to include a discount code with reminder emails